Power Selling is a practical course designed to help entrepreneurs and sales professionals build a repeatable, relationship-centred approach to selling. The programme explores how successful sales are built on trust, clear communication, and a deep understanding of buyer motivation. Participants learn how to structure the sales process, qualify opportunities effectively, manage negotiations, and close deals with confidence and integrity.
The course also introduces measurement tools and digital strategies that support modern selling. From tracking performance metrics to building a credible online presence, Power Selling equips participants with the skills and frameworks needed to grow sustainable customer relationships and achieve consistent sales results in today’s competitive marketplace.
The Power Selling course has been designed to help you build a more deliberate, structured and effective approach to selling in your business. Across the course, you’ll explore the full sales relationship, from understanding who your ideal customers are and what motivates them to buy, through to qualifying opportunities, building strong relationships, closing sales and measuring your results. You’ll also develop practical skills in listening, questioning, negotiation and networking so that you can communicate with greater confidence and create more value for your customers.
You’ll learn how to analyse and improve the way sales happen in your business. Practical tools will help you assess your sales cycle, monitor your Average Deal Size and develop a sales forecast to support better planning and decision-making. You’ll also explore the psychology of closing, how to respond to objections, how to deal constructively with rejection and how to recognise when an opportunity is ready to move forward.
The course also looks beyond the individual sale. You’ll consider how ongoing customer engagement, reviews, warm referrals and the Net Promoter Score can help you strengthen customer relationships and identify opportunities for improvement and growth. Finally, you’ll take your selling into the digital environment, exploring SEO, websites, online networking and social media. You’ll complete practical tools including a Social Media Audit, Social Media Strategy and Social Media Content Plan to help you manage your online presence more deliberately.
In completion of Power Selling, you’ll have a practical toolkit for understanding customers, managing your sales process, improving sales relationships and making more informed decisions about where to focus your selling effort. The aim is to help you move away from relying purely on instinct and towards a sales approach that is more measurable, repeatable and capable of supporting sustainable business growth.
Sales success begins with trust. In this module, you explore the Promise Cycle, a powerful framework that guides how promises are made, delivered, and evaluated in professional relationships. You will learn how preparation, negotiation, performance, and assessment work together to create reliable, long term client partnerships. By understanding how expectations are set and fulfilled, you will develop a structured approach to selling that strengthens credibility and builds lasting business relationships.
Understanding why people buy is at the heart of effective selling. This module explores the practical and emotional factors that influence purchasing decisions in both consumer and business contexts. You will learn how to develop buyer personas, identify key motivations, and communicate your value clearly through tools such as the Credibility Authority Paragraph. By aligning your offering with the real drivers behind customer behaviour, you can attract the right clients and build stronger connections with them.
Strong sales relationships are built on honest, effective communication. In this module, you learn how to conduct courageous conversations that move relationships forward. Through techniques such as active listening, the RASA framework, and Socratic questioning, you will develop the skills to understand clients deeply and guide productive discussions. The module also introduces principles of ethical influence and the use of sales cycle metrics to track progress and improve the effectiveness of your sales process.
Not every opportunity is the right opportunity. This module focuses on how to qualify prospects effectively so that you invest your time where it matters most. You will learn how to identify decision-makers, influencers, and gatekeepers, and how to assess whether a prospect truly fits your offering. The module also explores networking as a strategic activity, showing how meaningful relationships and well developed networks can create opportunities, strengthen trust, and increase the size and quality of your deals.
Closing is not about pressure, it is about timing, trust, and confidence. In this module, you examine the psychological factors that influence decision-making during the final stages of the sales process. You will learn how to recognise and address objections, understand emotional dynamics in negotiation, and apply ethical closing techniques. The module also explores resilience in sales and the importance of forecasting, helping you maintain momentum while building sustainable and predictable sales performance.
What gets measured gets improved. This module introduces the tools and metrics that help sales professionals track performance and make better decisions. You will explore concepts such as engagement tracking, follow-up systems, referrals, and Net Promoter Score. By learning how to measure customer relationships and sales activity effectively, you can identify opportunities for growth, strengthen client loyalty, and create systems that support consistent, long-term success.
The modern sales environment is increasingly digital. In this module, you explore how online platforms shape customer behaviour and influence buying decisions. You will learn how search engine optimisation, websites, and social media contribute to visibility and credibility in the digital marketplace. The module also introduces practical tools such as social media audits, strategy planning, and content calendars, helping you build a professional online presence that attracts customers and supports your sales efforts.
R2,499.00
